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Why it is Important to Start Optimizing for Experiences

For a long time, e-commerce personalization has not been that personal. In fact, most brands take advantage of cohort recommendations and email as personalization strategies, but this is different from what sentient aware hopes to achieve. This is because it takes advantage of individual users shopping patterns to bring out products that are in line with the user’s style.

Additionally, it analyzes unique shoppers in real time. Any e-commerce recommendation engine will require you to keep tabs on each client’s action and click before examining them in a series of cohorts. The good thing about aware personalization AI is that it doesn’t need lots of outdated and historical data since it’s powered by the understanding of rich-data images.

Superb experience with any device

Aware AI provides mobile device users a first class shopping experience. This is because it uses images as opposed to words when analyzing buyer’s intentions and also brings on potential board clients in a short period. In fact, the aware e-commerce recommendation engine increases conversion rates four times over and works perfectly on any device.

Real-time personalization

Customers have their unique traits, and most personalization solutions do not capture all of them given that they employ cohort analysis and historical data. Aware takes account of the clients unique traits to merchandise products catalog for their unique characteristics. You don’t need to rely on outdated data on the buyers shopping experience, but instead, you’ll get true personalization.

A better catalogue understanding

The awesome aspect of sentient AI is that it doesn’t have to stay in the background for months before learning your catalog. It will personalize every shopper buying aspects once it’s integrated into your website.

How aware operates

Aware uses the buyer’s product understanding and shopping intention based on the historical and real-time activity. By combining shoppers and their understanding of the product, it makes it easier to deliver better recommendations, better navigations as well as better product selection in all the digital touch prints.

How visual search comes into play

Visual search is an essential aspect of optimization, and you could think of home décor, clothes, and apparel as an example. You will also realize that products which are more utilitarian do not work perfectly. At the end of the day, you can’t just buy a screw or nail based on its appearance, but rather you do so based on the size and whether it’s going to get you the desired results.


Glen Wakeman; a great leader in the making

Glen Wakeman is the co-founder and CEO of LaunchPad Holdings. Having graduated from University of Scranton with a BS in Economics and Finance in 1981. He also has an MBA in Finance from the University of Chicago in 1993. He progressively commenced his career working at GE capital. His experience and skills have seen revolutionize business with 17,000 staff and assets worth $15 billion culminating to major business success and developments. Mr. Wakeman applies his knowledge through his methodology that entails five sections namely: execution, governance, human capital, leadership and risk management. He is a successful business executive worldwide, an accomplished writer, investor and finally a mentor to many people around the globe.


Being a writer, he has shared his thoughts and skills through his blog posts. The posts rotate around fiscal matters, upcoming markets, strategy, administration and even management. He mentors various C-level executives. Start-ups like Sitter Bees and Dreamfunded are blessed to have him as their advisor. Glen Wakeman is thrilled by factors like growth, innovation and executive development. He is a master mind behind very many operations in more than 30 regions having resided in more than six different states. He has two decades worth of experience that has led to his recognition as a Growth Leadership role model by the Board of Directors of the company. He approximately made $3.38 million in 2013 which was eight times the presidents’ salary.


The 57-year-old guru could estimate his public assets to be about $39,917 USD and multiple investments in different states. Before CEO, he had been a 20-year expert of General Electronic Company with a robust experience in worldwide consumer money. While at GE Glen was the recipient of Champions of Development Honor for showing fineness in growth control. His career has led him through responsibilities in technology, operations, business development and even general management.