Australian lingerie brand Honey Birdette is on the move in having launched its US e-commerce site. The company also has plans to increase its UK retail portfolio to 40 stores before the end of 2018. Honey Birdette’s mission is to lay the groundwork for an enhanced consumer retail experience through faster deliveries, free delivery for orders exceeding $50, an easier product return policy, and an increase in product offerings for customers in the U.S.
Honey Birdette holds the distinction of being Australia’ s first sensuality boutique. The company’s product line includes bras, thongs, robes, novelty items, lubricants, candles, and more. Their mission is to inject a sense of sensuality into the bedroom. The idea for Honey Birdette was born over a glass of champagne between two friends. Many entrepreneurs have started companies in this manner. Finding a way to meet a need is the underlying element that fuels the success of any business.
The company knows the needs of its customers. Customers enjoy a large selection of products that range from high-end toys to sensuous lingerie. Honey Birdette manages to leave little to the imagination in a graceful and classy way. Sex in marketing and advertising is a powerful force, and Honey Birdette has cornered the market.
As such, Honey Birdette combines the right branding, advertising, and messaging to be a major industry player for years to come. There will always be women who enjoy looking and feeling sexy along with men who enjoy seeing them that way. Honey Birdette will continue to make an impact in the market.
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