Honey Birdette is a lingerie brand headquartered in Australia. The company recently launched its U.S. e-commerce website, and has revealed plans to expand is UK portfolio from three retail locations to 40 stores by the close of 2018.
The luxury lingerie brand was founded in Brisbane by successful entrepreneur Eloise Monaghan in 2006. The company launched it US site after seeing a 374% increase in online sales from US customers in the past year. The new online platform will likely improve the customer experience according to Monaghan, and improved features will be offered, including free delivery orders that are over $50 and faster delivery options. There are also extended product options for US consumers and the return process has become significantly easier.
Honey Birdette opened its first retail location outside of Australia in Covent Garden in London last year. The company also opened two more stores in Victoria Gate in Leeds and Westfield White City.
The products at Honey Birdette are specially designed to make women look and feel their best. The company offers a detailed size chart to ensure that customers find the lingerie and intimate apparel that provides the best fit. Not only does the sizing chart assist customers in finding the correct size, the chart provides recommendations for the best fit based on body type. The company offers suggestions for finding the right lingerie size for a romantic partner, and encourages women to embrace their curves and choose lingerie packages that celebrate the most flattering parts of their bodies.
In addition to lingerie, Honey Birdette also offers sensual toys, lubricants and novelty items. For more information, visit www.honebirdette.com.
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